Homepage Declutter Explorations Rendered with Sam's actual Signifier typography
Direction A

The Pure Monograph (No Headline — Quiet Opening)

Zero shouting billboard. Opens quietly in natural editorial prose, letting your work and writing take center stage without marketing declarations.

Fixes "busy": The navbar logo already says Sameer Bajaj. Starting directly in body text feels understated, confident, and zero cringe.

Working on products at Affirm, previously ads and platform at Twitter. Outside of work I hack on tools and side projects, write essays, and read a lot of books.

Side Projects

Personalized wisdom from product leaders on Lenny's Podcast matched to company situations.

Native macOS app to inspect, evaluate, and manage AI agent skills across providers.

Analytics dashboard reverse-engineering my smart crib's API with CSV export.

All side projects →

Selected Writing

A product strategy breakdown of AI code editors and where the real moat lies.

How Petr Cech's penalty research proves luck is often invisible preparation.

All essays →
Direction B

The Curious Builder / Hacker (First Principles)

Understated headline celebrating the hacker drive to understand systems and take things apart. Combined with single-line ledger rows.

Fixes "busy": Grounded in what you actually love (reverse-engineering, tinkering, deep curiosity) rather than a corporate title.

Notes on building, reverse-engineering, and strategy.

Product manager at Affirm, previously Twitter. Outside of work, I take things apart—from smart cribs to AI agents—and write about what I learn along the way.

Side Projects

KindleWise 2026
All 12+ projects →

Selected Writing

All essays →
Direction C

The Working Library / Archive (Open Notebook)

Frames the site as a personal intellectual journal or workshop. Reuses the exact CSS styles, borders, and margins from your /writing page.

Fixes "busy": Modest, classic editorial framing like Craig Mod or Dan Wang. Zero hype.

Tools, essays, and reading notes.

Working on products at Affirm, previously platform at Twitter. This is an open notebook: software utilities I've built, essays on strategy, and marginalia from books I've read.

Side Projects

Personalized wisdom from product leaders featured on Lenny's Podcast matched to company situations.

Native macOS app to inspect, evaluate, and manage AI agent skills across providers.

Analytics dashboard built by reverse-engineering my smart crib's API with CSV export.

All side projects →

Selected Writing

A product strategy breakdown of AI code editors, zero switching costs, and moats.

How Petr Cech's penalty research proves luck is often invisible preparation.

All essays →
Direction D

Craft & Systems (Ruthless Top 3 Curation)

Focuses on software craft and systems thinking, paired with ruthless curation to only the Top 3 items you are proudest of.

Fixes "busy": High-signal headline with half the items on screen for maximum calm.

Building software and studying systems.

Product manager at Affirm, previously ads and platform at Twitter. A curated log of side projects, essays on product strategy, and book notes.

Featured Projects

Personalized wisdom from product leaders on Lenny's Podcast matched to company situations.

Native macOS app to inspect, evaluate, and manage AI agent skills across providers.

Analytics dashboard reverse-engineering my smart crib's API with CSV export.

Explore all 12+ projects →

Selected Essays

A product strategy breakdown of AI code editors, zero switching costs, and moats.

How Petr Cech's penalty research proves luck is often invisible preparation.

Read all essays →